1. Armchair and Round Table with Stereos, 2003
2. King Bed with Stereo Pillows, 2003
3. Ashegh Shodam, 2007
—There’s always been an element in my work that’s self-ridiculing. I play with the idea of marketing and commodification, and this feeds my practice. After all, the idea of making work that is about the packaging of art has been there since pop art.
—I find myself focusing more on the art making process rather than whether people understand the work or not. If the response is emotional and immediate, then that’s OK; this can be more powerful.
—My work now is not that obviously critical. I’m using the idea of “happiness” which gives more space for corniness or sarcasm, but sorrow is just sorrow and there’s not a lot you can do with it. —Galerie Perrotin.
Farhad Moshiri was born in Shiraz, Iran, and studied fine arts at CalArts in California. In America he first started experimenting with installations, video art and painting before coming back to Tehran in 1991. He is well known for his ironic interpretations of hybrids between traditional Iranian forms and those of the consumerist and globalized popular culture widespread in his country. Significant works include "General Understanding", "A Dream in Tehran", "Brain", "Silver Portrait on Red" and "Stereo Surround Sofa".—source.