Schweizerischer Werkbund (SKW) Ausstellung
Kunstgewerbemuseum Zürich, 1950
Felix Wiedler writes:
"The swiss werkbund (swb), founded in 1913, is an association of designers and architects whose goal is to achieve "good and functionally" designed products. This is the catalogue of an exhibition which showed the work of the zürich group. The catalogue cover is a design by hans neuburg (1904-1983), one of the pioneers of the swiss "constructive" graphic design style. Neuburg also contributed a text "grafik nach swb-norm": he propagates an ascetic design style without ornaments – in the vein of industrial design, modern architecture and "concrete" art."
Find other book design stories at http://wiedler.ch/felix/books
All images via Wiedler. I worked on the cover to see how this book could have looked when new.
The palette I did based on Neuburg's work